The Google Sandbox is a hypothetical filter that prevents new websites from ranking well in Google search results for certain keywords, even if those websites have high-quality content and a good number of backlinks. The Sandbox is a way for Google to prevent new websites from manipulating search results by quickly creating many backlinks.
It is thought that new websites are placed in the Sandbox for a certain period, usually around 6-12 months, during which their ranking for certain keywords is suppressed. After this period, the website’s rankings will improve as Google recognizes the website as a legitimate, authoritative source of information.
However, it’s important to note that Google has never officially acknowledged the existence of the Sandbox, and the idea is based on anecdotal evidence and theories from SEO experts. Therefore, any ranking suppression new websites may experience simply because they don’t have as much authority or trust as established websites.
The best way to improve your website’s rankings is to create high-quality content, build natural backlinks, and ensure your website is technically sound. Google sandbox will help your website to rank well in Google search results, whether or not the Sandbox exists.
Also, See: Google Pigeon