Google Pigeon is a search algorithm update that Google first released in July 2014. The update was designed to improve the local search results and provide users with more relevant, accurate, and useful results.
Pigeon works by better integrating traditional web search ranking signals with local search ranking signals. Google pigeon means that Google will consider a site’s distance and location relevance when determining its search ranking. Businesses with a physical address and their Google My Business account will likely appear at the top of search results.
The update was released to improve the local search results in Google Maps and Google Web Search. With the Pigeon update, Google was able to understand better and interpret location-based queries, making them more relevant to the users.
Pigeon is a part of Google’s core algorithm, which means that it is designed to run in real-time, so any changes you make to your website or Google My Business listing will be reflected in the search results immediately.
The Pigeon update’s main goal was to provide users with more accurate, relevant, and useful local search results. This update benefited small and local businesses, seeing increased visibility and search traffic after the Pigeon update.
Also, See: Google Hummingbird