User Intent refers to the reason behind a user’s search query or the task they want to accomplish through the search. Understanding user intent is essential in online advertising, as it helps advertisers create relevant and useful ads for their target audience. By analyzing the context of a user’s search query, including the words used, the type of device, and their location, advertisers can better understand their intention and create ads that resonate with them.
For example, a user searching for “best-running shoes” may have the intent to purchase a new pair of running shoes, while a user searching for “running shoe reviews” may have the intent to research and compare different options before making a purchase. Understanding user intent allows advertisers to create more effective ad campaigns and increase users’ likelihood of engaging with their ads.
Also, See: Search Intent