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Lookalike Audience (LAL / LAA / LLA)

February 26, 2023

A Lookalike Audience is a type of audience targeting offered by Facebook that allows businesses to reach new customers similar to their existing customers. Lookalike Audiences are created by finding common characteristics among a business’s existing customers and then using that information to identify and target similar new customers.

To create a Lookalike Audience, a business first provides Facebook with a source audience, which can be a list of existing customers’ email addresses, phone numbers, or Facebook user IDs. Facebook then uses this information to analyze the common characteristics of the source audience, such as demographic information, interests, and behaviours. Based on this analysis, Facebook creates a Lookalike Audience of new customers similar to the source audience.

Lookalike Audiences are a powerful tool for businesses looking to reach new customers likely to be interested in their products or services. By targeting a Lookalike Audience, businesses can increase their reach and find new customers similar to their best and most valuable customers.

Lookalike Audiences are easy to create and manage. They can be combined with other targeting options, such as location and interests, to reach customers with the right message. They can also be optimized for different objectives, such as driving website traffic or increasing sales.

Also, See: Custom Audience (CA)

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