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URL (Uniform Resource Locator)

January 30, 2023

A URL (Uniform Resource Locator) is a web address used to locate and access a specific page or resource on the Internet. It is the unique address of a webpage, file, or resource that a user can enter into a web browser to access it directly.

A URL typically consists of several parts, including:

The protocol: The protocol used to access the resource, such as “http” or “https”

The domain: The domain name of the website, such as “”

The path: The specific location of the resource within the website, such as “/about” or “/contact”

The query string: Additional parameters that are passed to the resource, such as “?name=value”

For example:

The protocol (HTTP) is the first part of the URL, followed by the domain name (, the path (/about), and the query string (?name=value).

URLs are important for SEO because they can impact the visibility and ranking of a webpage in search engine results. Search engines use URLs as a way to understand the structure of a website and to determine the relevance of a webpage to a specific query. Therefore, it’s important to use clear, concise, and descriptive URLs that accurately reflect the webpage’s content and to avoid using dynamic or complex URLs that are difficult for search engines to understand.

Also, See: Click-through Rate

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