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Expanded Text Ads

February 19, 2023

Expanded Text Ads (ETA) are a type of ad format in Google Ads that allows advertisers to create longer and more descriptive ads with more space to highlight their products or services.

Expanded Text Ads consists of three main components:

Headline: ETA allows up to three 30-character headlines, giving you more space to grab the user’s attention and highlight your key selling points.

Description: ETA includes two 90-character description lines, allowing you to provide more information about your product or service and how it can benefit the user.

Display URL: ETA includes a display URL, which can be customized to include additional keywords or branding elements, making the ad more memorable and distinctive.

Benefits of using Expanded Text Ads in your ad campaigns:

Increased visibility: ETA ads take up more real estate on the search engine results page (SERP), making them more visible and prominent to the user.

Higher click-through rates (CTR): The additional space and more descriptive ad copy can lead to higher CTR and better engagement with your target audience.

Improved ad relevance: By providing more information about your product or service, ETA ads can help improve the relevance of your ads to the user’s search intent, which can lead to better ad performance.

When creating Expanded Text Ads, it’s important to follow best practices for ad copywriting, such as highlighting unique selling points, using a clear and compelling call-to-action, and using relevant keywords in the ad copy. Additionally, you should regularly monitor your campaign performance and adjust your ad copy as needed to optimize your results.

Also, See: Text Ads

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