Keyword prominence refers to the position and visibility of a keyword within a webpage’s content. In general, search engines give more weight to keywords that appear in prominent positions on a webpage, such as a title tag, the headline (H1), and the beginning of the content.
Keyword prominence is important for SEO because search engines use the position and visibility of keywords to determine the relevance and importance of a webpage for a given query. When a search engine sees a keyword in a prominent position on a webpage, it is more likely to consider the webpage as relevant to that keyword and show it in the search results.
Examples of keyword prominence:
Title tag: The title tag is the text that appears in the browser’s title bar and is also used as the webpage’s title in the search engine results.
Headline (H1): The headline (H1) is the text used to introduce a webpage’s main topic. It is usually the largest text on a webpage and is often used to create a summary of the content.
Beginning of the content: The first few sentences of a webpage’s content are considered very important by the search engines, and keywords that appear in these sentences are given more weight.
It is important to note that keyword prominence alone is not enough to rank a webpage. It is just one of the many factors that search engines consider. The relevance, authority, and user engagement of a webpage are also essential factors that affect the ranking of a webpage in search engine results.
Also, See: Long-tail keywords