SEO & SEM

Alt text, also known as alternative text or “alt tags,” is ...

The X-Robots-Tag is an HTTP header that is used to control ...

Google’s “Bard” is a language model that Google recently announced. Bard ...

Suggested Bid Range is a feature in Facebook advertising that provides ...

Relevance Score is a metric used by Facebook to evaluate an ...

Potential reach is a metric that estimates the number of people ...

Up sell in Facebook marketing refers to encouraging customers to purchase ...

Retargeting on Facebook refers to a marketing strategy that involves showing ...

Page Post Engagement (PPE) refers to people’s interactions with a post ...