SEO & SEM

User Intent refers to the reason behind a user’s search query ...

Text Ads are a digital advertising format that consists of a ...

Target Cost Per Acquisition (CPA) is a bidding strategy used in ...

Structured Snippets are ad extensions that provide additional information about a ...

Smart Campaigns is a feature offered by some online advertising platforms, ...

Shopping Ads are a type of advertising format used for e-commerce ...

Search ads appear at the top or bottom of a search ...

Responsive display ads are dynamic ad formats that automatically adjust to ...

Optimization score is a metric used in pay-per-click (PPC) advertising to ...