Ad extensions are additional information or call to action that can be added to a paid search ad. They are designed to provide users with more information about a business and its products or services and to increase the ad’s click-through rate.
Ad extensions can include links to specific pages on a website, phone numbers, business hours, location information, product reviews, and more.
Types of ad extensions include:
Sitelink extensions: These provide links to specific pages on a website, such as a “Contact Us” or “About Us” page.
Call extensions: These allow users to directly call a business by clicking on a phone number displayed in the ad.
Location extensions: These show the location of a business on a map and provide the address and phone number.
Review extensions: These display customer reviews of a business or product.
App extensions: These allow users to download an app directly from an ad.
Ad extensions can have a significant impact on the performance of a paid search ad. They provide users with more information about a business, making the ad more compelling and increasing the chances of a user clicking on the ad and taking a desired action. Ad extensions are typically managed through the advertising platform (such as Google Ads or Bing Ads) and can be easily added or removed to optimize performance.
Also, See: Ad Campaign