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Ad Extensions

February 11, 2023

Ad extensions are additional information or call to action that can be added to a paid search ad. They are designed to provide users with more information about a business and its products or services and to increase the ad’s click-through rate.

Ad extensions can include links to specific pages on a website, phone numbers, business hours, location information, product reviews, and more. 

Types of ad extensions include:

Sitelink extensions: These provide links to specific pages on a website, such as a “Contact Us” or “About Us” page.

Call extensionsThese allow users to directly call a business by clicking on a phone number displayed in the ad.

Location extensions: These show the location of a business on a map and provide the address and phone number.

Review extensions: These display customer reviews of a business or product.

App extensions: These allow users to download an app directly from an ad.

Ad extensions can have a significant impact on the performance of a paid search ad. They provide users with more information about a business, making the ad more compelling and increasing the chances of a user clicking on the ad and taking a desired action. Ad extensions are typically managed through the advertising platform (such as Google Ads or Bing Ads) and can be easily added or removed to optimize performance.

Also, See: Ad Campaign

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