SEO & SEM

The Quality Score is a metric used in PPC (pay-per-click) advertising, ...

Negative keywords are terms or phrases you specify for your PPC ...

Max CPC stands for Maximum Cost Per Click and is a ...

Maximizing Conversions is a bidding strategy in pay-per-click (PPC) advertising that ...

Local Extensions are a type of ad extension in pay-per-click (PPC) ...

Local ads target specific geographic locations, such as cities or regions. ...

A call to action (CTA) is a message or instruction in ...

Expected CTR (Click-Through Rate) is a prediction of how likely an ...

Exact match is a keyword match type in search engine advertising ...